Copy and Content Writing
In my Creative Advertising Master’s degree, I graduated top of my class.
During the course, I interned as a Copywriter at TBWA in Dublin and I was the leader in a number of group projects that have developed and presented campaigns to some of Ireland’s leading businesses. This course not only challenged me academically but also creatively. Every day was spent ideating and working closely and flexibly with Art Directors to develop impactful and thought provoking work.
M.Sc. Creative Advertising
I chose to study advertising as I have a keen interest in the intersection between business, culture and creativity.
During my studies, I had the opportunity to take modules in advertising strategy, marketing, consumer culture and markets, strategic marketing communication in a digital environment, advertising and marketing research.
I majored in the Copywriting, however, I also have a keen interest in Art Direction and Visual Culture. During my M.Sc. in Creative Advertising, I wrote scripts for many companies and initiatives. From Dog Groomers to Electrical Stores to Covid-19 Safety Announcements.
ICAD Upstarts 2021
In October 2021, I was awarded a place on the Institute of Creative Advertising and Design (ICAD) Upstarts Programme. Places on this programme are won by completing a challenging brief issued by ICAD.
My winning entry can be found HERE.
During the course of the programme I was assigned a mentor and was given a weekly brief. Each week I would present my ideas to Creative Directors from different agencies in Ireland.
Please see HERE for further examples of my work.
Freelance Content Writer
During my time creating, communicating and working with different people and projects, I have faced many hurdles, however, I am a very positive person who prefers to see opportunities rather than barriers.
A prime example of this was during the Covid-19 pandemic when a job I was about to begin was postponed. To hone my communication and creative skills, I approached a number of small businesses with the purpose of assisting them with their transition into the online world. I developed engaging written content, content strategy, social campaigns and promotional messaging for emails, websites, blogs, collateral, and packaging.
This experience further enhanced my collaboration, time-management and prioritization skills.
