COPY & CONTENT WRITING

Brands: TBWA, South East Technological University, Thinking Toys & Sapro Solutions

In 2020, when the pandemic reshaped the business landscape, I seized the opportunity to refine my communication and creative skills. I partnered with small businesses to support their transition into the digital space, crafting engaging written content and devising content strategies to amplify their online presence. My work spanned social campaigns, promotional messaging, and brand-wide initiatives, including special events, emails, websites, blogs, collateral, and packaging. This experience sharpened my collaboration, time-management, and prioritization skills, enabling me to deliver impactful results under tight deadlines.

While pursuing my M.Sc. in Creative Advertising, I specialized in Copywriting, where I honed my ability to develop compelling concepts and respond to diverse client briefs. The program pushed me to think strategically and creatively, working closely with Art Directors to ideate and execute campaigns.

During this time, I interned as a Copywriter at TBWA Dublin, and I led several group projects, successfully developing campaigns for some of Ireland’s leading businesses.

In October 2021, I was awarded a place in the Institute of Creative Advertising and Design (ICAD) Upstarts Program. Places on this program are won by completing a challenging brief issued by ICAD.

During the program, I was assigned a mentor and was given a weekly brief. Each week I would present my ideas to Creative Directors from different agencies in Ireland

Examples of my work can be found HERE